Overview:
ZIPSchedules was a new employee time management SaaS product being developed by HubWorks. To showcase the platform’s features and resources, a brochure site was needed.
Project:
As the designer and developer for this project, I worked closely with product managers to create a site that effectively communicated the product’s purpose and availability across different platforms. Given the minimal feature list, asset selection was a key factor in the site’s success. I sourced and curated all artwork assets, and crafted the initial marketing copy to ensure consistency with the brand messaging. To further enhance the site’s value, a content resource gallery was created for educational, marketing, and tutorial purposes. This feature also included gating options to capture leads.